The media industry is in turmoil. New platforms, such as online, mobile, and social networking, are driving major shifts in consumer behavior and advertising. Companies are rethinking—and possibly blowing up—their business models. In this environment, all media companies must address some critical questions:
1) How can we develop a path through the changing competitive landscape?
2) How can we protect our traditional business while building new revenue streams?
3) How can we leverage our brand, content, and audience through these new platforms?
4) How can we prevent the erosion of advertising revenue and profitability?
5) How can we improve operational cost efficiency and effectiveness?
6) How can we ensure liquidity and maintain financial strength?